Malibu’s DeJoria launches new socially conscious brand

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Pictured, top: John Paul DeJoria and Dan Aykroyd at the JP Selects Launch Party on Thursday.Bottom: "Titanic" stars Billy Zane and Frances Fisher Photos by Branimir Kvartuc/ AP Images for JP Selects.

Film star Dan Aykroyd was on hand to toast Malibu resident John Paul DeJoria on his new eco-friendly and socially conscious online venture, JP SELECTS at the Sunset Marquis in West Hollywood Thursday night.

DeJoria is the co-founder of global enterprises Paul Mitchell Systems and Patr—n Spirits.

JP SELECTS is an online source for eco-friendly and socially conscious made beauty and wellness products, clothing and accessories, as well as baby products.

Other party guests at the JP SELECTS launch included actor and artist Billy Zane, who spent most of the evening catching up with his “Titanic” co-star and Malibu resident Frances Fisher; Daphne Zuniga; Sir Paul McCartney’s stepmother, Angie McCartney; Eloise DeJoria; and actress Gabriella Dias.