Negotiation-free car buying and selling mobile marketplace, TrueCar, Inc., launched the TrueCar LED (Light Emotion Data) at the Santa Monica Twilight Concert Series on Thursday.
The crowd-powered intelligent sensory experience can capture real-time emotive information from the crowd during a show and creatively interacts with concertgoers through an interactive LED light show to transform the traditional concert experience, allowing artists and audience to connect through light and sound.
Spherical orbs that light up line the crowd on the pier at the Twilight Concert Series.