It’s inevitable. Everyone gets rated in life.
Children get report cards. Employees are evaluated by their bosses.
Hence, it only seems natural that The Malibu Times should be rated by those who mean the most to it– its readers, clients and members of the community.
The Malibu Times is conducting a local reader survey. The survey will be part of a nationwide reader survey conducted in association with the National Newspaper Association. We would appreciate your opinion on the content of The Malibu Times–what you read, don’t read–and your evaluation.
The survey (on-line at www.pulseresearch.com/malibuca) also asks questions about your spending habits, where you like to shop and what types of items you most frequently purchase. Why? To make sure The Malibu Times has the local ads you want, to make informed purchasing decisions.
While answering the questions will take a small portion of your time, there will be many long-term benefits.
The survey will provide crucial, candid information–what our strengths are and where we have weaknesses. Please be candid. Criticize us if you wish (constructively, that is). Only by getting honest feedback can we truly meet your local information needs.
From this information, we will learn how we can improve to serve you better. We want to continue to provide a professional, high-quality local community newspaper that is committed to covering the events and issues that are important to you.
It’s also important for you to know that once your surveys have been completed, the results aren’t going to sit on a shelf collecting dust. We’ll take the input we receive and make changes.
Pulse Research, a nationally respected, independent newspaper research firm in Portland, Ore. will tabulate the results. Everyone at The Malibu Times will use the survey results. All departments will do their best to meet your needs whether it’s in our circulation, classified ads, retail advertising, composition or news department.
As a way of saying thank you for completing the survey, your name will be entered in a drawing for a first place cash prize of $3,000, $1,000 for second and $500 each for 3rd and 4th. Pulse Research will be offering a total of $5,000 in cash prizes. Winners will be selected from all respondents to The Malibu Times reader survey and more than 100 other papers conducting a local reader survey sponsored by the National Newspaper Association. We also will conduct a local drawing where the winner will receive 20 tickets to the New Malibu Theater.
The reader survey is being done over the Internet. It’s secure, private and will only take about 10 minutes. Log on to www.pulseresearch.com/malibuca and tell us what you think. The survey is fun, easy and very important to us. Thank you.