Innovative technology makes its move to Malibu

The new Malibu Theater has been selected as the first theater in the nation to introduce an exciting new technology.

Sue Spielberg, executive vice president of ZebraPass technology based in Washington, D.C., said, “This easy to use online ticketing system will allow movie fans to bypass the ticket counter and avoid frustrating box office lines. Our mission is to keep technology customer friendly.”

Spielberg, accompanied by mom, Leah Adler, showed their enthusiasm for the Malibu Theater Fast Pass Friday afternoon, by flashing and swiping their cards at the cozy and relaxed atmosphere theater as curious moviegoers waited in line.

“The idea is to eliminate lines and make going to the movies a complete convenience,” Spielberg said, flashing a confident smile.

Wallace Theaters is thrilled to launch the most exciting online ticketing solution anywhere in the United States that will allow customers the ability to secure seats to the most anticipated Hollywood blockbusters with a click of a mouse, according to David L. Lyons, vice president of Wallace Theater Corporation.

By logging on to, the customer can use the easy-to-navigate website instructions that will guide them through the process of registering for their Fast Pass card that they can use over and over again, said Spielberg, describing the process. After a quick and easy one-time online enrollment the customer will pick up their card at the box office and that will be the last time the customer will ever have to go to the ticket counter.

The website will allow customers to select a movie for show times and purchase their ticket from any computer, said Spielberg. Once they arrive at the theater, all they have to do is flash the card to avoid the line; swipe the card over an electronic reader and they are ready to sit back and enjoy their movie experience.

The new ticketing option will be available to the residents of Malibu and surrounding areas.

The Malibu Times is the first newspaper in Malibu, serving the community since 1946.

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