PCH Safety Video Wins National Award

PCH Safety Video

This story has been updated. See editor’s note below.

A public service announcement by the City of Malibu and the Pacific Coast Highway (PCH) Task Force recently won a national award on Sept. 10 in Atlanta, Ga. for its efforts to promote safety on the famous and popular highway.

“The City of Malibu is extremely proud that the PCH Task Force’s work on the safety video was recognized with this prestigious award,” said Malibu Mayor John Sibert. “I hope the exposure from the award will drive home the video’s important message – we all need to share the road and keep PCH safe.” 

The task force, headed by State Senators Fran Pavley and Ben Allen, along with Assemblymember Richard Bloom, received the award from the City County Communications and Marketing Association. The award seeks to recognize outstanding local government achievements in communications, public-sector marketing and citizen-government relationships.

“We know that public education is a key element to solving Pacific Coast Highway’s chronic safety challenges. Winning this national award will help increase awareness of the simple precautions people can take to prevent accidents, and save lives,” Allen said in a statement.

A previous version of this story did not mention the City of Malibu’s involvement with the production of the safety video. A quote by Malibu Mayor John Sibert has also been added.