Malibu LifePeopleHeated competitionBy 13StarsManager - July 28, 20100262FacebookTwitterPinterestWhatsApp Photo by Rocio SinanizContestants participate in the Feel the Heat Jalapeño Eating Challenge at the Oxnard Salsa Festival on Sunday. The winner, James Underwood, ate 20 jalapeños in 40 seconds. He received a $100 prize.