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How to speak councilese

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The language of politics is frequently very dry. If you read the upcoming City Council agenda, there’s no way you could ever know what’s really going on under the surface. It’s only if you follow the game week in and week out, as I do, that you get so you can read between the lines. It also doesn’t hurt that the place leaks like a sieve. And that’s no accident. The reasons become apparent.

Item: Kim Collins, Department of Public Works, a longtime employee, left for a new and exciting career opportunity.

Translation: Smart, competent and out of here. The job market is loosening, and many on board with brains and experience are looking to bail out. Why? Because certain members of the council have absolutely no respect for the staff, what they do, their professionalism; in fact, they couldn’t care less. All they want is a staff that’s pliant and does whatever they want, questionable or not.

Also, a certain member of the City Council has had screaming matches with several staff and commission members, and, coincidentally, those on the receiving end always seem to be women.

Item: The Public Works Commission recommended to the council that it continue negotiations with the state and the county to establish an operating agreement for Malibu Pier, with the establishment of a sinking fund for pier repair and replacement.

Translation: Malibu’s consultant said don’t touch this thing. It’s a turkey. Let the state fix it and open it, and then, if they agree to maintain it, perhaps we should kick in the nearly $1 million we’re entitled to under the various bond acts from the past. The problem is, even after it is fixed, there simply isn’t enough rentable space to make it work financially unless we increase the size of the pier, and nobody wants to do that.

Item: The Public Works Commission is recommending changes to the Dial-a-Ride Program and that the entire program be put out for a new RFP.

Translation: The expense of this program is growing rapidly, almost out of control, and some people have been abusing the hell out it, using it as a personal cab service at public expense. Some supposedly don’t even live in the city.

Item: A council subcommittee is recommending a performance audit of the Bluffs Park renovation project and that all future capital projects be managed by the Public Works Department.

Translation: The Bluffs Park ball field repair and reconditioning has raised a storm of controversy. Some of the old-timers who did the field in the days past have been griping that the contractor didn’t know what he was doing, and that the city totally lost control of the management of the project, and that it came in over budget, and late, and delayed the opening of the ball season. It’s hard to know whether it’s just sour grapes or if the city was asleep at the switch. Perhaps the audit will find out.

Item: There is a recommendation that the city manager be given a 5 percent raise commencing on his anniversary date, March 24, 1999.

Translation: All this council baloney about hiring a $420-per-hour labor lawyer to review the contracts of their three executive employees — the city manager, the city treasurer and the city attorney — is really only directed at one person, and that’s City Attorney Christi Hogin. In fact, just in case you’re not quite sure Walt Keller, Carolyn Van Horn and Tom Hasse are behind this push to get rid of her, there is another little item on the agenda where Joan House is asking for a budget for the legal services to be rendered by Gibson Dunn and Crutcher for “labor relations.” What she and her ally, Harry Barovsky, want is a public explanation as to where this is going and why and how much it’s going to cost.

The truth is, Keller, Van Horn and Hasse have been trying to muscle Christi Hogin, in no small measure, I’m sure, because of her campaign investigation and also because she has been working closely with the state investigators, which, I suspect, they consider rank disloyalty. It suddenly appears to have dawned on them that not only might they end up getting the city sued but that they also could get sued personally, which is why they’re going for some very expensive legal help and may also be why they’re doing their damnedest to keep House and Barovsky out of the picture.

Item: There is a proposal to establish interim guidelines for the Malibu government access channel.

Translation: This is known in some circles as the Malibu propaganda channel.

Thank the lord the framers of the Constitution were smart enough to guarantee freedom of the press because if they hadn’t, and I needed a government license to operate, you can be sure this column would never have been written.

Putting rust in rustic

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When I first saw the layout of the proposed Malibu Country Park, I was elated to learn that it allows for open spaces and landscaping. I think it is a great idea!

What bothers [me] and I believe many others is the look “rustic” which in some cases it goes very well. In this case, however, when one is about to create a large permanent and major to the addition to the city, I look at the meaning of “rustic” more as the description of rundown farm shacks with exposed, cracked, rotten wood surfaces and leaning roofs.

There is nothing beautiful in rustic appearance except a glorification of the broke and rough looking structures built under the misguided word called “rustic.”

Please reconsider

Flamey Damian

Explosion rocks Tivoli Cove

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Even before the window crashed beside her, Lovelle Fuhrman thought something was wrong. Her daughter Ivy woke her Tuesday morning saying the windows were making funny noises and she was scared.

Fuhrman said she exchanged places with her daughter; they were all sleeping on a futon on the floor because their furniture had not yet arrived from storage. The family had moved into the Tivoli Cove apartment with just the mattress, a few pillows, sheets and blankets, and plastic bags full of clothes two days before.

“We were all sleeping again when we heard a huge boom,” Fuhrman said. “The glass came crashing down right beside us.”

The force of the blast hurled a sliding glass door through the guardrail on the deck and into the street below, tore wallboard from the ceiling, followed the fireplace flu upwards inflicting almost identical damage to the unit upstairs and finally blew the covering off the chimney on the roof of the building.

Miraculously, no one was injured.

“When I came into the living room, I smelled gas and saw smoke pouring out of the fireplace,” Fuhrman said.

Fuhrman’s older daughter Danika Merlo, 15, who had checked out the fire extinguisher when they moved in, grabbed it and put out the fire.

“When I woke up, Panda Bear, our Border Collie, was shaking and he was lying on top of us under the blankets,” she said. “He’s not very brave; he must have known something bad was happening.”

Upstairs, Joseph Guidera said he heard the boom and thought it was an earthquake. “I looked out the window and saw the broken glass, the sliding doors and smelled the smoke and saw smoke coming from the fireplace. It must have been about 7:30, because my alarm was set for 8 and it hadn’t gone off yet.”

Guidero said he then went downstairs to see where the smoke was coming from and to see if any one was hurt.

Firefighters from station 71 arrived and shut off the gas. Capt. Don Schwaiger said there was no shut-off valve for the fireplace, which uses an ignitor. Fuhrman said no one had put wood in the fireplace. She pointed to a wall heater on the adjacent wall and said, “We had been told by the other tenant the wall heater did not work.”

Sheriff’s Deputy Frank Bausmith said they had knocked on the doors of several adjacent units to tell tenants what had happened. “They had probably all left for work,” he said. “Only the two residents were asked to evacuate.”

After an extensive inspection, Schwaiger said there was no structural damage to the exterior of the building. “The windows took the brunt of it. The force of the blast blew the outside of the chimney off. There was no damage to the basement.

“When gas is leaking, it doesn’t take much of a spark — a light switch, a heater switching on or off, even static electricity,” Schwaiger said. “But everyone was asleep, no one was walking around turning things on.”

Fuhrman said she couldn’t believe they weren’t hurt, but was shocked at the mess. “We just paid for the new paint job and cleaned everything,” she said, surveying the smoke smudges and broken wall board. “And there are pistachio nuts all over the floor. I can’t figure out where they came from.”

Red Cross workers arrived to make arrangements for the family.

Craig George, the city’s senior building inspector, had not completed his investigation into possible causes of the gas leak and explosion Tuesday afternoon.

April 8, 1999

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Malibu’s man of letters

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Folio, the magazine industry’s magazine, has compared Bill Curtis’ office, with its floor-to-ceiling picture windows, white carpet, black Italian leather sofas and a seemingly endless blond-wood wall hiding a bar, cigar humidor and a home theater setup, to a set from a James Bond movie.

There’s even a salt-water aquarium, the main star of which is a poisonous lionfish. Most of his 100 employees filling 32,000 square feet of the Malibu Pavilion on Heathercliff Road (everything but the post office) also look like they were hired from Central Casting for their terrific, 30-something good looks.

But make no mistake; there is nothing make-believe about the business Curtis is running. His privately held CurtCo Freedom Group magazine company is one of the most successful publishing operations in America. With its near-$80 million annual gross, it’s almost certainly Malibu’s biggest independent business, too — and growing daily by leaps and bounds.

Publishing magazines, of course, is a notoriously perilous venture. Curtis’ secret for avoiding the pitfalls was to concentrate tightly on interest-specific “niche” publications. Although they don’t come anywhere near the circulation of People or Sports Illustrated, such CurtCo Freedom monthlies as Home Office Computing (circulation 501,000) and Small Business Computing and Communications (circulation 151,000) give a community of readers — a community joined by interest instead of location — exactly what it wants. CurtCo Freedom’s other publications are Knowledge Management Magazine, Sales Force Automation, and Field Force Automation; Customer Relationship Management will start up later this year. For advertisers like Bill Gates’ Microsoft, Intel or IBM, they’re the silver bullets of media, aimed straight at the bull’s-eye of the target audience.

Reflecting on his success just before leaving last month with 40 employees for a company-paid ski vacation in Beaver Creek, Col., Curtis, 42, said: “We’ve been incredibly fortunate with the magazines we’ve developed. They’ve all had a significant value. We’ve seen markets coming in and made sure we were directly in their paths.” In fact, only three of 17 start-up publications have failed.

After spending several years as an advertising representative for The Financial Times of London and CBS Publishing, Curtis opened his own firm in 1982 in Marina del Rey, representing clients like Inside Sports, Stereo Review, and Popular Photography. Three years later, CurtCo Publishing was launched with Car Audio and Audio Video Interiors, both of which were aimed at markets Curtis says “simply cried out for representation.” Both were sold after they reached top positions in their fields. In 1989, Curtis entered the computer and communication market by launching such magazines as Mobile Office Magazine and Portable Computing and Cellular Buyers Guide; again, after they achieved significant circulation, they were sold. The eight-figure deal enabled Curtis to launch Home Theater and, soon after, he formed a 50/50 partnership with Freedom Communications (publishers of the Orange County Register, 27 other dailies and owner of eight TV network affiliates), with Curtis remaining as president and CEO. Last December, “Home Theater” was sold to Petersen Publishing for $60 million.

Staffing such a publishing mini-empire in Malibu has not been easy, says Curtis, who, with his wife and three children, moved to the beach after the January 1994 earthquake seriously damaged their Woodland Hills home. “California is not friendly to publishing,” he says, “so, for the more senior publishing and advertising people, we have to actively seek them in New York.” Curtis admits he never planned an 80-employee office in New York either; it’s a direct result of the Big Apple’s talent pool. (There are another 20 employees in San Francisco, and everyone is linked together with a state-of-the-art computer network.)

Even though Curtis pays New York-level salaries, convincing East Coast talent to move west has been tough. “Frankly, L.A. has a lousy reputation,” Curtis says. “We’re known for earthquakes, riots, O.J. Simpson, mudslides and fires. Because CNN positions their cameras in such a way on PCH that 50 feet of mud and water looks like miles and miles, all that New Yorkers seem to know about Malibu is that it slides into the water. So when we go to a senior executive in New York and say, ‘We’d like to move you out here,’ we have to go through quite a few backflips to convince them that Malibu is not necessarily L.A. and that it hasn’t slid into the ocean. When they come out here,” he adds with a sly smile, “they get enlightened pretty quickly.”

There is more to CurtCo Freedom than magazine publishing, too. Offering growth potential as exciting as the magazine group (and certainly more mainstream) is Malibu Post & Production, a film- and video operation specializing in trailers, music promos, commercial shows, CD-ROM authoring and much more. It is currently expanding its facilities to enable the many stars who live in the Malibu area to loop their feature and television movies essentially in their back yard.

“It’s not easy making this work in Malibu,” he muses, “but I’ve never seen the experience and camaraderie we have in this building matched in any company, anywhere. It’s not uncommon to walk through these offices at 9 o’clock at night and see that half the people are still here. We’ve been marvelously successful, and they’re proud of that, too, and have shared in some of the wealth.

“I never thought when I was slogging through a New York winter to sell ads, I’d be fortunate enough to work in what I believe is America’s most beautiful location,” Curtis says. “Despite the challenges, every day is inspiring.”

Falcon has new requirements for new submissions

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Public access television production in Malibu will no longer be as easily accessible to the amateur. New rules and regulations for submissions by local producers will take effect April 15, according to Falcon Cable Director of Local Programming Jeanette Scovill.

Essentially there are three big changes the Malibu producer must conform to, Scovill said. These are: tape type, labeling and residency of the production.

“There’s been a continuing effort to try to improve the technical quality of programming on the local public access channel,” said Scovill. “Because we have a lot of industry people living in Malibu, there’s a very high expectation of what a program should look like.”

Gone are the days of using a home VHS camera to tape an airable show. “In the past they had to at least dub that to a three-quarter inch tape. That was the standard. But it’s very much become now the dinosaur of broadcast quality tape,” Scovill said. “Now the move is to go to BETA SP. BETA SP transfers much better to a digital hard drive. It also means that the user has to become a little more sophisticated about the professional presentation of a tape. Basically what we’re asking them to do is, instead of duplicating their master onto three-quarter, we’re asking them to transfer and submit on BETA SP.” Scovill acknowledges that the price of BETA SP is now cost effective for the local producer.

Additionally, local public access producers will be required to properly label their submissions, noting the start and stop time in appropriate technical terms. “When we describe for them ‘time code,’ many of them are unfamiliar with how to write the length of their show in time code. Our new instructions actually spell out how to do that. We ask them to put down the first frame of video and audio on their program and the last frame of video and audio on their program, and write the time code for that.”

One of the reasons for the new protocol, according to Scovill, is to match the quality of what’s coming in with the quality of Falcon’s new equipment, called an MPEG encoder, that’s sending the program out to the viewer. “The new system that we’re using, which calls for playing the tape on a tape player and translating it through a computer software package, turns it into a digital signal. It’s very high-end equipment. It’s very sensitive. If the original tape isn’t good quality, it’s not going to accept it. In many ways, this is a service to the viewer.” Scovill said the new refinement is intended to improve the picture seen at home.

The final area affecting how a local producer submits for broadcast on Falcon Public Access stems from a four-year-old request from the city. “There has been an increasing request through various committees that the city has had to look at having only local residents on the system. At this point we have rewritten the guidelines so that they reflect the intention of the city of Malibu and residents to have local programming on the air.” Scovill said residents must prove they actually live here by authentic identification. The only other option, she said, is to have a Malibu resident accept liability for a program submitted.

The only outside programs that will continue to air, such as “Week In Review” and “Family Focus,” are considered public service material. Scovill said more changes are underway in the swim of local access.

Beyond organic

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Six years ago, Susie Duff says she met the man she calls “Dr. Farmer,” sampled his produce, and it was love at first bite.

Now she’s the Malibu site coordinator for the Community Supported Agriculture program, through which local residents purchase shares in the weekly harvest from Steve Moore’s Carpinteria farm.

“You learn to eat locally and seasonally,” Duff said. “That’s everything about eating healthy.”

A step beyond organic, Moore’s farm has been certified Biodynamic by the Demeter Association since 1985. Biodynamic standards meet or exceed all organic farming standards. The fruits and vegetables, about 30 varieties, are grown without pesticides, herbicides, fungicides or chemical fertilizers.

Moore inherited the 60-acre family farm, where he had worked during high school and college, a coastal valley with an unusual east-west orientation that provides a unique micro-climate outstanding for agriculture.

“When I got back here in 1981, I came into a conventional system, full-on chemical production — all the herbicides, miticides and pesticides, many that are banned today,” he said. “The farm was very unhealthy.” Besides nematode problems, it was even showing up economically. “We had to change. We couldn’t support the chemical costs, and they were causing more problems than they were curing,” he said.

“It’s like substance abuse, it feeds on itself and pretty soon you need more, to increase the dose, then it becomes addicted to these things.” Moore says he had to nurture the farm through that process. Lemon and avocado trees were so densely planted that about half of them had to be removed in order to begin the rehabilitation process. “We started to introduce row crops to increase biodiversity,” he said. “That’s one of the natural consequences of Biodynamic farming.”

With a Ph.D. in civil engineering from UC Davis and a degree in counseling from JFK University, Moore was an associate professor at MIT. He says the decision to come back to the family farm was more of a lifestyle choice. “In retrospect, I realize I was drawn to things I wanted or needed to do, but I wasn’t aware of it at the time.”

Most agriculture is based on killing things, allowing only one crop to grow, Moore says. “You’re always swimming upstream that way. We always think of fostering life. We take all we can get of life. That’s manifested in the food, in better flavor, better shelf life.”

Duff says she thinks the increase in demand for organic produce stems from reports of studies linking disease to pesticide use. “There is a lot of fear involved.” But what really sells the produce is the taste. “Half of it never makes it to the cars,” Duff said. “My son, Jerry Wolf, can taste the difference between that lettuce and what we occasionally buy at the store to fill in.”

With each share box, Moore packs a copy of Harvest News Notes, which gives facts about what’s in the share box and includes recipes. “It’s fabulous. He gives you an alphabetized list with projected harvest amounts of each vegetable. For about $18 a week. You can pay ahead or any way. He’s very, very kind.”

Moore calls genetically engineered crops “technology run amuck. We’ve already seen genetically altered corn planted on millions of acres in this country, where pests have gotten started that are resistant to everything. In Europe, genetically altered crops have shown up in wild plants growing adjacent to the farms. It’s Terminator technology. It’s extremely critical in third-world countries. They get locked into buying seeds from Monsanto, but most of its varieties are designer seeds that only work on a high-tech system of agriculture. The total social implications are huge. They’re losing native agriculture and the crops that have traditionally sustained them.”

Although Moore says there’s no question that fresh fruits and vegetables are the foundation of a healthy diet, he’s not a vegetarian. “I also think there’s a place for animal protein, but there’s a line here that gets very muddy. As human beings, we feel closer to animals. Most people don’t go out and pet all the plants in their yard. So we run into a concern as to what it means when we eat meat. For some people that means not eating meat. For others, it’s a philosophical question. I feel swayed by it.”

Animal agriculture, however, is as abusive as conventional vegetable farming, says Moore, who raises a few animals for meat and a few chickens. “We grow the animals’ feed ourselves. The use of hormones and antibiotics in animal feed are finding their way into the human food supply. I think we’ve only seen the tip of that iceberg.”

Moore says he believes that some health problems in children are related to their diet. “Science is a narrow perspective. Maybe we should trust our instincts more,” he said.

Vegetables and fruits most likely to contain harmful chemical residue, labeled by the Center for Science in the Public Interest as “The Dirty Dozen,” include apples, peaches, pears, grapes, tomatoes, broccoli, spinach and strawberries. “I think it’s an accurate assessment,” Moore said. “We’re all consumers. We have to exercise our responsibility. I’m fortunate to grow most of my food, but CSA provides a way for people to know where their food is grown. I take more pride in what I do, knowing the people who are going to eat those carrots. We’re making the connection between the farmer and the people. Food is a wonderful bond.”

Moore says he thinks the recently announced moratorium on the ban of methyl bromide used on strawberries is unnecessary. “I think it’s an outrage. We grow strawberries without using methyl bromide. It’s a complete fallacy that methyl bromide is necessary.” Dependency on such chemicals comes from trying to grow thousands of acres of strawberries on one field. “That situation, monoculture, is antithetical to the natural life force.”

The farm has some orchard crops that produce more fruit than CSA customers can consume, and those, mostly lemons and avocados, are sold through organic wholesalers.

“Meeting the demand is the challenge of CSA production,” Moore says. “The grower and the consumer share the risk. They also buy into the times of abundance. If we were consistently short, we would lose customers.”

Duff, who now speaks at conventions explaining how CSA works, says the Malibu distribution site used to be her home. Now the shares are delivered to the Line Shack (the old Jammin’ Annie’s produce stand at PCH and Tonga near county line). The stand is now run by Robin Hanson, who says she has changed to almost 90 percent organic produce because the customers demand it.

Moore also delivers to CSA members in Pacific Palisades, Santa Monica, Woodland Hills, Topanga, Thousand Oaks, Northridge, Burbank, Pasadena, Ventura, Ojai and, of course, Carpinteria. The distribution schedule is weekly between April and December and every-other week from January to March. Members receive about 42 weekly shares for annual fee of $800 or $80 a month. The minimum enrollment is one month. Typically, a share contains 12 to 20 different fruits and vegetables in amounts sufficient to meet the requirements of a small family. In mid-season, a typical share would contain a bag of salad mix, spinach or chard, loose-leaf lettuce, carrots, radishes, onions, broccoli, green beans, summer squash, corn, tomatoes, lemons, an avocado and one or two baskets of strawberries.

Duff says it goes beyond the quality of the food. “You have an attachment to the farm, so children are aware of all the things that affect their farmer.

“Growing up as a Catholic, I learned change is glacial,” she said. “But now we have about 14 families in Malibu who are saying no to factory farming. We have this instead.”

More information on Community Supported Agriculture is available on the Web at http://www.mooreranch.com

April 1, 1999

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Public Works still working on pier

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The city of Malibu, undecided about whether to offer to take over Malibu Pier from the state, may now be leaning toward leaving the landmark in the state’s hands.

The pier was closed in 1997, and Alice’s Restaurant, the tackle shop and the fishing boat have been out of business since then.

The city’s consultants, hired to examine the potential deal and make recommendations, recently recommended that the city “reconsider” its intentions to take over the pier.

The state Parks and Recreation Department told the consultant last September it had appropriated $900,000 for fiscal year 1998-99 to repair and renovate the pier. Construction was scheduled to begin this month and would be completed by the end of the year, the consultant was told.

Before that, according to a report by consulting firm Williams-Kuebelek & Associates, Inc., “The city had been negotiating with the state and the County of Los Angeles with a view to the city entering into a 30-year operating agreement with the state to renovate and reopen the pier and to operate and maintain the pier.”

The consultants recommended that the city “reconsider its intention of taking over the pier and assuming all responsibilities for improving, operating and maintaining it.” Instead, they suggest, the city might consider using the state and county funds ($850,000 – $1,020,000) to help the state improve the pier, rather than spending an estimated $2,900,000 to renovate it on its own.

According to the city’s new Public Works Director, Charles Bergson, the Public Works Commission will recommend to the City Council April 12 that the city continue its negotiations with the state. Bergson, a registered civil engineer, said a sinking fund for maintenance would be a critical element in the deal.