Computerized shopper

I return from a business trip and find a new shopping experience with Ralphs in Malibu. I was impressed with the new green colors and the uniforms of the checkout clerks, but standing in line, I see people getting lower prices than myself.

Join the club, the checkout girl says, and you get lower prices. I ask for the form and for the privilege of shopping at the new Ralphs and to get the lower prices I must give them my name, address, age, license number and if I’m married or single.

What is next?

I will not shop at Ralphs or any other establishment that doesn’t want my money with my pleasant smile and wants to categorize me in their computer.

Remember, if I don’t fill out the form, I don’t get lower prices.

Where is Bristol Farms?


Paul M. Billig

The Malibu Times is the first newspaper in Malibu, serving the community since 1946.

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