Former Malibu mayor to run for LA County office

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Pamela Conley Ulich

Former Malibu Mayor Pamela Conley Ulich announced this week a run to fill Zev Yaroslavsky’s seat on the Los Angeles County Board of Supervisors next year.

Ulich’s campaign is called “Team Love LA,” described as “a revolutionary campaign, to bring honesty, sanity an democracy to LA County’s 3rd District,” according to a release announcing her candidacy.

The same campaign helped elect Ulich to the Malibu City Council in 2008. The campaign first announced that Ulich was interested in running in February, and proposed using the same campaign strategy that, “doesn’t ask for your money contributions, but for you to contribute whatever is in your heart to make LA County better.”

It is unclear whether the campaign has officially adopted this strategy for the upcoming race, although Ulich has already given a nod to money in politics.

“The corrosive effect of money and special interest in politics is pervasive,” she said. “The Team Love LA campaign is powered by the people of the 3rd District, not special interests or political money making machines.”

Ulich said her campaign will focus on issues including emergency preparedness, education, the environment and the economy. 

The Third District supervisor seat will be vacated next year with current supervisor Zev Yaroslavsky terming out after 20 years in 2014. The position serves two million people in areas including the Santa Monica Bay, the Hollywood Hills and Conejo Valley.

Ulich, who describes herself as a “wife, mother, lawyer, activist, library lover, former Mayor, and soccer mom,” served on the Malibu City Council in 2004 and 2008. During her time on the council, she worked to renovate the Malibu Library, prevented two liquefied natural gas facilities from being built off of Malibu’s coast, according to Team Love LA’s website.

Former California state senator and assembly member Sheila Kuehl announced earlier this year that she will also run for the position.

The primary is in June 2014, followed by the election in November 2014.