Workers installed a new sign Friday morning at the American Apparel store on Pacific Coast Highway, near the intersection of Topanga Canyon Boulevard. The multi-story, mural-esque advertisement on the white building is a common sight for daily commuters along PCH.
Luis Mellado, owner of LM Sign Maintenance in Canoga Park, said the process of installing a new one takes approximately 4-5 hours. One of the difficulties in installation is smoothing out wrinkles in the canvas, he said.
The previous sign was only up for two months, but Murado said there is no set rotation the American Apparel sign, as past ones have been up for as long as a year.
In the foreground, the left side of the sign at the American Apparel store on PCH near Topanga Canyon Boulevard lies on the ground while a worker at LM Sign Maintenance looks down at the right side of the sign. The installation process takes approximately 4-5 hours.
A worker from LM Sign Maintenance in Canoga Park oversees the installation of a three-story sign at the American Apparel store on Pacific Coast Highway near Topanga Canyon Boulevard on Friday, April 12.
American Apparel sign changing
American Apparel sign changing