City Launches New Emergency Alert System


The City of Malibu has unveiled a new email and text message alert system aimed at improving communication between the city and its residents, specifically when Malibu experiences emergencies such as wildfires or power outages.

Online users can choose to subscribe to the new system by visiting, clicking on “Alert Center” and typing in an email address. Users can then check boxes next to approximately 90 categories for which they want to receive alerts, including beach closures, public health advisories, wildfires, earthquakes and floods.

Sandi Turner, Malibu’s media information officer, stressed that only the most pertinent emergency alerts would be sent out to those who sign up.

“They’re not going to get any- thing through that channel unless it is a really serious actionable threat,” Turner said.

Those who already receive Nixle emergency alerts through the city will have their information imported into this new system, Turner said.

Users can also sign up to receive emails regarding city busi- ness, such as when a City Council agenda is posted or when the city’s calendar is updated.

“This is a much more effective way for the city to get information to residents,” Turner said.