VistaJet, an innovator in the private aviation industry, is flying high these days with Bombardier Global and Challenger jets ready for take off. Currently, VistaJet has racked up 73,500 flights, landing at 1,354 airports in over 185 countries with a current count of 174,000 passengers, according to Danielle Boudreau, VistaJet’s executive vice president of marketing, branding and public relations.
Credit for this impressively curated collection of private jets founded in 2004 goes to the innovative CEO, Thomas Flohr. Based in Baar, Switzerland with an infinite number of global aviation contacts, the intrepid Thomas, along with daughter Nina Flohr, creative director, is reaching for the stars and strategically getting closer every minute.
Proving that this dynamic duo can make ‘success’ their password is their intelligent choice of in-flight amenities. They made a joint decision based on rejuvenation and the goal of providing organic, handcrafted skincare products for long-haul flights “spanning continents and oceans,” Nina stated. The handsome amenity kits each contain four products by The Body Deli, including Peppermint Tea-Tree Healing Balm, Melon Foaming Cleanser, Mandarin Vanilla Healing Balm and a Shaving Balm.
“The Body Deli is a perfect fit for VistaJet,” David Parker, co-founder of the company, said.
Nina agreed. She said, “VistaJet’s goal is to provide our passengers with organic and raw skincare products that fully enhance and innovate their in-flight experience.”
Products created at The Body Deli’s factory in Palm Desert are personally selected. The company was founded by cosmetic chefs Parker and Margaret Skarin Clark in 2000, and they have stayed true to their promise. They adhere to their original methods of crafting pure skincare products, which Parker and Skarin compare to crafting fresh juices and smoothies in a high-end organic juice bar.
“We call this ‘fresh food’ for the skin,” Parker explained. Luxury brand Louis Vuitton chose The Body Deli skincare products as gifts for VIPs who attended the debut of the LVMH cruise collection at a fashion show staged at the Bob and Dolores Hope estate on May 21 of this year.
As for VistaJet’s placement of The Body Deli’s products, the reason was clear. “The Body Deli products were chosen for their ability to refresh and rejuvenate, and were prepared especially for us. They are immediately dispatched to destinations around the world, servicing our international fleet,” Nina said. VistaJet’s passengers are described as “high net-worth individuals, entrepreneurs and corporate clients needing to fly regularly.”
Competition in private jet aviation is obvious. There are other private jets in this competitive market, such as JetSmarter and NetJets. VistaJet offers exclusive rates. “You can’t put a price on avoiding the trauma of travel today, from security stress, TSA interrogations, endless lines, the predictable flow of packaged peanuts, uneven customer service, delayed and/or lost or damaged luggage, not to mention unscheduled delays,” Thomas and Cindy Kjaergaard, dedicated globetrotters, shared. They have depended on commercial airlines, enduring delays and lost luggage. “But now there are options,” they agreed.
It is no surprise that VistaJet is already a leader in the 21st century era of private jet culture that has flourished during the last 12 years. It was strategically planned.
VistaJet operates a young fleet of jets, with the average age under two years old. The inventory of 50 Bombardier Global and Challenger business aircraft offers the industry’s largest service area, covering all major markets. VistaJet provides the benefits of owning a personal jet without the responsibilities of asset risk and ownership. Clients can buy the lifestyle of VistaJet. Their travel solutions approach means consumers can rely on VistaJet’s guaranteed availability and fixed rate per hour.
Thomas’ concept of private jets literally took off at the perfect moment in aviation history and so has a new book, “The Art of Flying,” which was published by Assouline and released in December ($175). The lavishly illustrated book delves into a never-before seen journey revealing private jet history from the perspective of culture, fashion, architecture and design. Created in partnership with VistaJet, the 176-page book is authored by John Condon.
For more information, visit vistajet.com or assouline.com.
Pamela Price blogs at forbes.com.