Safety first at cancer walk


    Since the Los Angeles Avon Breast Cancer 3-Day began in October of 1998, Pallotta TeamWorks has had the privilege of bringing its participants to Zuma Beach for the event’s Closing Ceremonies. A 60-mile charity walk beginning in Santa Barbara, the 3-Day has raised well over $22 million to date for breast cancer detection, treatment and prevention.We are proud of these results and even more proud of all those who make this success possible. A critical member of that group is the Malibu Division of the L.A. County Sheriff’s department, whose support and guidance enable us to shepherd our participants through the most hazardous portion of our route, Pacific Coast Highway.

    We have learned that the Malibu Division of the L.A. County Sheriff’s Department has received negative comments regarding their enforcement of parking and towing regulations during this past year’s Closing Ceremonies. This news disappoints us, as we rely heavily on the Department to help us maintain our number one priority: the safety of our participants, staff and spectators. In fact, we have requested that they stringently enforce those regulations. We believe that, because of their efforts, we have maintained a nearly impeccable safety record for four years running.

    Our parking and towing plan, both at Closing Ceremonies and throughout the event, is designed to ensure optimal traffic flow in and out of the various sites. Parking illegally creates a hazardous situation, especially when it impedes the access of emergency vehicles. Although we regret the inconvenience this plan may cause for those who, with or without realizing it, park their cars in areas designated as “No Parking” or “Temporary No Parking” zones, we cannot make exceptions. We would much rather have someone inconvenienced due to the strict enforcement of our safety plan than injured as a result of our negligence.

    I am more than happy to talk with members of the community about our work on the 3-Day. I can be reached at our Los Angeles office at 323.342.1000.

    I would like to once again thank the Malibu Division of the L.A. County Sheriff’s Department for sharing our ongoing commitment to the safety and well-being of all those involved in the Los Angeles Avon Breast Cancer 3-Day. We hope that, with their continued support, 2002 will be the most successful year yet.

    Jeff Shuck

    Vice-president, Production

    Pallotta TeamWorks