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Movie Review

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    Mostly wizardry with Harry Potter’s big-screen debut

    By Caroline Thomas/Special to The Malibu Times

    Fans were anxiously waiting, anticipation was building, the movie hype was saturating, and finally, Harry Potter (the film) arrives and, happily, it lives up to the daunting expectations … mostly.

    Amid the garrulous pomp of a record-setting movie and merchandising campaign, it’s hard to accept that the film would be anything but great, but “Harry Potter and the Sorcerer’s Stone” will leave its mark on the box office, even if it is only fairly good.

    The film opens on Privet Drive, home of the drippy Dursley family, muggles (non-magic people) who are reluctantly raising young Harry Potter. Harry’s witch and wizard parents have been killed by the evil Voldemort, also known as “you-know-who”–even uttering his name is too awful. Unfortunately, life with the Dursley’s takes up a good part of the first hour without much playing to its full potential. There is an amusing snake that Harry unknowingly bewitches, and the mass owl arrival is quite a sight, but at this point only the earnest potential of Harry (played tenderly by 11-year-old Daniel Radcliffe) keeps the audience engaged.

    Mercifully, Harry is whisked away on his 11th birthday by the loveable giant, Hagrid (well-cast with Robbie Coltrane). It is time for his wizard training at the Hogwarts School of Witchcraft and Wizardry, but first a shopping spree in Diagon Alley where gruesome goblins run the bank, and magic wand shops date back to 386 B.C. Here, the rich special effects emerge in an intriguing Dickensian street scene. Maybe if director Chris Columbus had stayed a little closer to Dickens and a little farther from the styles of his previous hits, “Home Alone” and “Mrs. Doubtfire,” the film might have an edge that could have led to greatness.

    On the Hogwarts Express, Harry meets his future comrades including Ron Weasley (Rupert Grint) who amusingly finds everything “wicked!” and the loquacious Hermione Granger (Emma Watson), who grows on the boys after they save her from a gargantuan troll. The kids are all well-played and cast including Harry’s archenemy, prep boy Draco Malfoy (Tom Felton), who sniffs, “Some wizardry families are better than others,” to which Harry boldly retorts, “I think I can tell them apart for myself!”

    Hogwarts is where the magic begins–literally, and onscreen. There are some stunning scenes that will surely amaze even the imaginative writer of the four best-selling Harry Potter novels, J.K. Rowling. The enchanted great hall with its suspended candles and changing sky is just as one imagines in book one. The Escher-like staircases and animated paintings are all part of the mystique of the novel.

    The adult cast is appropriately eccentric but severely underused. Richard Harris and Maggie Smith as professors Dumbledore and McGonagall seem perfectly cast, yet their characters never show much depth. Similarly, Julie Walters as Mrs. Dursley and Alan Rickman as the questionably evil professor Snape are two of the best character imports, but limited dialogue prevents them from reaching their potential.

    Fans will be content with screenwriter Steve Kloves’ (“Wonder Boys,” “The Fabulous Baker Boys”) dedication to the novel, but adding some filmic originality wouldn’t have hurt.

    Chris Columbus tends to get by with simple emotionality in his films and the sometimes uneven editing and overwrought John Williams’ soundtrack don’t help matters. What does help is a contiguous visual style, and a few magnificent Hogwarts moments, like the Quidditch match (think soccer on broomsticks) that plays with all the excitement of the pod-racing scene from most recent “Star Wars” installment.

    The film is rated PG but is suitable for all but very young children, with very little reliance on violent thrills; the only exception being the loudest chess match ever filmed.

    Not that Warner Bros. needs advice–after a $90 million opening weekend–but … a little more wizardry devoted to the dialogue of Harry Potter Number Two, please, and we’ll all be back for more.

    Her hat’s in the ring

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      Malibu is now facing two critical issues that will have tremendous impact on our community. First, the extremely close defeat of the bond issue will force the city to seek creative solutions to meet our desperate need for family parks, playing fields, and a community center that will serve all our residents And second, the Coastal Commission’s draft of Malibu’s Local Coastal Plan will require the city to double its efforts to exercise local control over the amount and type of development that will be permitted in our city. Each of these issues will be paramount in our attempt to restrain high-density commercial development and improve, not diminish, Malibu’s quality of life

      I feel the last year and a half has given me the experience needed to help resolve these issues. Therefore, I am announcing my candidacy for reelection to City Council in 2002 and pledge to attack issues, not people, and concentrate on solutions, not problems.

      Sharon Barovsky

      Councilmember

      Getting high in the sky

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        Thanksgiving Day

        Above the earth and through the clouds

        To grandmother’s house we fly

        The crew in locked in, I’m on my third gin

        Oh! What a friendly sky!

        Bill Dowey

        Book Review

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          The Life of Nelson Riddle

          By Peter J. Levinson/Billboard Books: 288 pp., $21.95

          By Pam Linn/Staff Writer

          More than just a biography of Nelson Riddle, Peter Levinson’s “September in the Rain” is a comprehensive history of American popular music.

          From his apprenticeship as a trombonist and arranger for the big dance bands of the ’30s and ’40s through his hugely successful recordings during the ’50s and ’60s, Riddle’s influence was pervasive. These were the years when everyone’s favorite song was most likely a ballad sung by Frank Sinatra or Nat King Cole or a jazz tune by Ella Fitzgerald. And supporting those wonderful vocals were Riddle’s rich harmonic lines. He always wrote to make the singer sound good.

          During his big band days, Riddle was paid for his arrangements, but many were ghost written, with the bandleader taking the credit. By all accounts an unassuming guy, Riddle never objected, never pushed himself or hired publicists to do it for him. Levinson recounts in his preface that after profiling Riddle for Los Angeles Magazine in 1962, he joined a Hollywood public relations firm and suggested to Riddle that they represent him, but Riddle declined.

          After the Beatles TV debut in 1964, pop music and the recording industry changed forever, and the era of the singer/songwriter began. Although his arrangements were featured on many more recordings with Frank Sinatra, Riddle was left to write for TV and movies.

          From the time he studied composing and orchestration with classical composer Mario Castelnuovo-Tedesco, he had always said film scoring was his first love. He won his only Academy Award (of five nominations) in 1975 for the score of “The Great Gatsby.”

          After some lean years, Nelson’s recording career made a brilliant comeback in the 1980s with pop star Linda Ronstadt, a collaboration that produced three gold and platinum albums and earned him one of his three Grammy awards.

          Universally respected among musicians, he was also well liked for his even temperament, which made it possible for him to work with volatile personalities like Tommy Dorsey and Sinatra. Unlike Nat Cole, who was easy going, relaxed and kind, Sinatra sometimes belittled and berated Riddle in front of the orchestra. He took the abuse without rancor, often saying, “He doesn’t really mean it.” Even so, the break with Sinatra, when it finally came, was painful.

          The book also gives some insight into Riddle’s troubled first marriage to Doreen, with whom he raised six children (another died in infancy) in Malibu, and her struggle with alcohol addiction. They finally divorced in 1968.

          After working together for about a year with Rosemary Clooney on her TV show, they began a serious affair that lasted six years. It was for both the most intense relationship of their lives, next to their marriages. She would refer to him many times as, “The love of my life.”

          The depth of their feelings for each other was evident in the recordings they made together, the most outstanding of which, Levinson writes, was “Love.” “Clooney selected all the songs for the album, which was recorded at the height of their relationship and, inspired by Nelson’s superb writing, Clooney turned in the most passionate performance of her entire recording career.”

          But the most beautiful album he ever arranged, Levinson writes, was “The Wonderful World of Antonio Carlos Jobim,” recorded in 1965. “The tenderness and sensuality that predominated throughout this recording … revealed how much Nelson and Jobim were soul mates.”

          Rich in anecdotes, the book quotes hundreds of musicians who worked with Riddle during the early big band years and later followed him to Hollywood to work in studio orchestras.

          Composer Herschel Gilbert recalled, “I was enamored of the way he wrote. He wrote right in the parts–I could never do that-most composers can’t do that. In other words, he wrote a trumpet part, wrote a second trumpet part, and wrote a third trumpet part and kept it all in his head. That’s a highly advanced way of scoring.”

          That facility was probably what enabled Riddle to turn out the incredible amount of work he did on tight deadlines for weekly TV shows, movies and recording dates.

          Of the musicians who knew Riddle well, many have praised “September in the Rain” as capturing the essence of his genius.

          Perhaps his friend, pianist George Shearing said it best: “Peter Levinson has put a beautiful frame around a portrait of a beautiful man. It is a long overdue tribute to this lovely, talented man, who lived with so much tragedy in his personal life but still gave us all such love and happiness through his talent as a musician’s musician.”

          Peter Levinson will read and sign copies of “September in the Rain” Saturday, Nov. 24, 2 p.m. at Borders Books 1360 Westwood Blvd. 310.475.9204.

          MHS Water Polo advances to CIF semis

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          It makes perfect sense, really.

          A city with more water than level ground, and more swimming pools than ball fields, simply ought to foster top-flight water polo. And so it has, for the better part of a decade.

          Unseeded, but ranked sixth in Division IV of the CIF Southern Section, the Malibu High School boys water polo team advanced to CIF semifinals, which took place Wednesday night at No. 2 Santa Barbara High.

          Malibu defeated Royal, 11-5, and Righetti, 10-7, in the first two rounds. Semifinal results were not available at press time.

          En route to the playoffs, the Sharks completed their eighth romp in as many years of the team’s existence– through the Frontier League this season. The Sharks crushed its two inland league rivals, Calabasas and Nordhoff, which are a collective zero-for-lifetime against Malibu. If such a thing is possible, the Sharks improved their historical league record to 66-0.

          Malibu has never advanced this far in the playoffs, and the Sharks have expressed cautious optimism regarding their potential. According to head coach Mike Mulligan, the Sharks’ trademark tough defense, anchored by senior goalie Robbie Miller, will need to remain strong while the offense must stay composed and limit turnovers.

          “We need to control the ball and play good defense,” said Mulligan. “With a little luck, I think we can get to the finals.”

          “Of course we’d all like to win CIF, but some [players] want it more than others,” said senior hole-set and Captain Skylar Peak. “We definitely have a chance to win it.”

          Beaurivage B&B may become reality

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          Given a clean bill of health regarding impacts on environment, the long-sought bed and breakfast by Beaurivage restaurant owners faces opposition from environmental groups.

          By Arnold G. York/Publisher

          and Carolanne Sudderth/Special to The Malibu Times

          A brand-new 32-unit bed and breakfast lodge, situated on a parcel of land near the Beaurivage restaurant, moved a step closer to reality recently when the project’s draft Environmental Impact Report (EIR) came back saying it would cause “no significant unavoidable impacts” to the environment.

          Despite the clean bill of health, the project is beginning to pick up some environmental opposition, primarily from the Santa Monica Mountains Conservancy. The conservancy wants the project scaled back and moved from its planned location because it charges it is too close to an environmentally sensitive habitat area (ESHA). The conservancy has already sent the City of Malibu a letter with their demands, and other environmental groups are also expected to voice similar opposition.

          Solstice Creek, which runs near the project area, is an area targeted by various governmental agencies and several environmental groups for the reintroduction of the endangered California steelhead trout.

          As reported in The Malibu Times earlier this year, several biologist and environmentalists agree that Solstice Creek is an ideal place to start bringing back the fish, although there have been no reported instances of a sustainable population there since the 1940s. Estimates to restore the relatively pristine stream to a condition that would foster steelhead are relatively low, at approximately $300,000.

          It was reported at that time that “the work would be conducted in collaboration with Caltrans on behalf of the City of Malibu, with permitting from the U.S. Army Corps of Engineers, and would involve refurbishing a metal culvert channeling stream water under the Pacific Coast Highway, building two bridges over roads crossing the streambed, and removing several stones obstacles within the stream itself.”

          However, the plan to restore the steelhead may conflict with the California Coastal Commission goal to get more visitor-serving commercial overnight motels and bed and breakfasts into Malibu. The proposed site is one of the few that all planning entities seem to agree is appropriate for a small hotel/bed and breakfast, and has been zoned accordingly.

          Daniel and Luciana Forge, who want to build the new lodge, have owned Beaurivage and the adjoining project land for more than 20 years.

          The two began the long trek to develop a bed and breakfast lodge in 1987, before Malibu became a city. Both the County of Los Angeles and the California Coastal Commission approved a small Mediterranean Village-type development consisting of an expansion of the Beaurivage restaurant, construction of an eight-room bed and breakfast, and a 17,950 square foot retail center.

          The first phase of the project expansion of the restaurant was completed, but before the second phase construction of the lodge and the retail shops began, Malibu became a city and put a moratorium on all new commercial developments, effectively killing the project.

          The Forges waited several years, and in 1998 resubmitted a different version of the project, this time only a bed and breakfast without the commercial shops.

          The proposed project, called “Forge Lodge,” consists of a 32-room bed and breakfast lodge, consisting of eight two-story buildings each containing four units. Each unit would be approximately 680 square feet. The existing restaurant and office would remain, but the existing boutique (which houses the retail shop Turkoise), trailers and single-family dwelling unit would be removed, and a pool and adjoining deck would be added.

          The project includes 100 parking spaces, six more than the 96 spaces required by city code. Seventeen of them will be available to visitors to Solstice Canyon Park and the adjacent beach.

          When the new square footage is added to the existing Beaurivage restaurant, the entire development would be about 27,860 square feet, with a floor area ratio (FAR) of 0.13, which is significantly less than the FAR of .20 to .25 allowed in the Malibu General Plan.

          The site on which the lodge is proposed is zoned for small motel/bed and breakfasts in the L.A. County 1986 Land Use Plan for Malibu, (which the California Coastal Commission originally certified back in 1986), the Malibu General Plan and even the proposed controversial California Coastal Commission Land Use Plan for Malibu which is currently under debate.

          Unsafe and unsound

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            My wife and I have lived up Las Flores Canyon for 25 years. Our experience has been that it’s not if an accident will happen, but when. Tragically, another accident occurred a few days after the garbage truck went off the road.

            In the case of the garbage truck, my suspicion is that his brakes failed or he was carrying too much weight. Maybe this was from failed maintenance or from mechanical defect. Hopefully, the investigators will be able to make that determination. Unfortunately, the vast majority of accidents are from unmitigated stupidity, mostly on the part of the motorists and to a small part the blame can be placed upon the county.

            We have had three friends drive off the road, all motorist stupidity. The first was a GI Jane in her hot new BMW who couldn’t handle the hairpin turn just below the Mia Flores home. The second was someone driving while his brain was addled with alcohol and couldn’t act quickly enough to one of the turns he encountered. The third accident was by a driver whose brain was disconnected from marijuana and I think he forgot that you’re supposed to turn the wheel when you come to a curve.

            I know this sounds disgustingly cynical, but outrageous disregard for safe driving up and down Las Flores Canyon is a common occurrence. The sheriff’s department, if they had the time, could probably fund a large part of its budget just by handing out tickets on Las Flores. I have driven up and down this road at least once every day for 25 years and can state categorically that the road cannot be negotiated safely above 35 MPH.

            I mentioned the county also being at fault. To start with, the turn off PCH heading south onto Las Flores is terrifying. To make that turn, you must sit in the turn lane on PCH as cars, going 50 to 65 MPH, fly around the turn just across from Duke’s restaurant. Then there’s the signal at the turn. It does three different things. Usually it turns yellow at a time when the traffic headed north has been stopped by a red light. The denizens of the canyon know from experience that they can then make the turn off of PCH onto Las Flores safely. At other times, a green arrow comes on indicating it is time to turn. This happens with no predictability. And still at other times, although rarely, the south lane has a green light while the north lane has a red. As you sit there, it is unclear if it is safe to make a turn.

            Next, a short way up the road, just before The Malibu Times, is an apartment building. Parking is provided for tenants in a space cut off the road. However, the spaces are too short and the rear ends of the cars sometimes project out into the road. Someone coming up Las Flores has to swerve out into the other lane to avoid hitting these cars.

            Finally, there is a hairpin turn just after Gorge road that is a blind acute angle cut against the cliff where there is no play to move over whatsoever. The cliff is loaded with rocks that do not appear to be too stable. A parabolic mirror should be placed at that turn, or at least a warning sign.

            In closing I want to mention one of the obvious dangers that exist on PCH itself. Many of the exits from the various shopping malls that line the highway are made blind because parking is allowed too close to the exit. If a car or worse, a truck, is parked in that space, a driver has to edge out into traffic before he or she can see if the road is clear. I would suggest that someone from the third grade be hired to scrutinize these locations and fix the problem because that is all the education it would take to see how dangerous these situations are. But if history is any indication, nothing will be done until more needless deaths occur.

            Howard Ziehm

            Measure K defeated by 66 votes

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            After a long contentious battle, resulting in the flip-flopping of one councilmember, the $15 million open-land bond measure goes down to defeat.

            By Sylvie Belmond/Staff Writer

            The last minute efforts of Measure K opponents, complete with a phone campaign urging residents to vote no, paid off with the defeat of the $15 million land acquisition bond.

            The property tax measure was defeated by a very narrow 4.3 percent margin. If 66 voters had switched their votes from no to yes, the measure would have passed.

            Final numbers showed that 38 percent of voters did not favor Measure K, and despite a 61 percent majority, it failed to pass because it required a two-thirds majority vote to win.

            Statistically, Measure K drew few voters to the polls on Nov. 6. Of the 9,066 registered voters in Malibu, 29 percent, or 2,653 voted Tuesday.

            Last year, more than 5,300 people went to the polls when Proposition O was on the table. Proposition O was the parks improvement advisory bond measure that gave approval to the city to come up with a bond measure to purchase open land for parks, ballfields and other uses.

            At that time, 52 percent of voters were in favor of a bond measure versus 41 percent who were against it.

            The advisory bond passed because it did not require a two-thirds vote.

            “It was the lowest turnout in any Malibu municipal election,” said Councilmember Tom Hasse of the last Tuesdays voting.

            Confusion about the measure was also a factor that discouraged residents from going to the polls, he said.

            The accompanying chart shows the turnout at the six individual polling places in Malibu. The numbers shown are slightly below the total percentage of votes within the city, because precinct statements do not include provisional and absentee ballots.

            Measure K passed in two precincts, but failed to obtain a two-thirds majority in the Point Dume area where many young families live and where polling booths were located in schools.

            Absentee ballots, at 918, made up more than a third of the total ballots cast.

            Neither rain, sleet nor fear

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              The United States Postal Service wants to send a message to the American people: we are alive and well and continuing to deliver America’s mail as we always have through every crisis in this nation’s history.

              Employees of the USPS are also sending a message of hope and courage by going to work every day and processing and delivering the mail that is vital to our economy and to our lives. We are proud of our employees and their dedication to serving the people of America.

              The CEO of a large national company recently wrote to express his thanks to the Postal Service and applaud employees for their “bravery, resolve, and accountability.” He added that employees of the USPS were “among the growing list of today’s heroes in America … and are an integral part of all our lives.”

              The Postal Service is an integral part of America’s life, and we have no intention of allowing terrorists or anyone else to change that. We will continue to be at your office, on your doorstep, and at your mailbox every day, and we will continue to do all we can to ensure that postal employees and the mail are safe and secure.

              We have adopted tough, new measures to protect the public and our employees, including purchasing new mail screening technology and protective gear for our employees. The equipment will be used in select areas to kill any biological agent, including anthrax, inside or outside mail. USPS also has ordered the environmental testing of 230 postal facilities around the country to make sure they are not contaminated, and thousands of postal employees have been tested and/or are receiving antibiotic treatment as a precaution.

              Realizing that knowledgeable employees and citizens using their common sense is the best defense against these threats, the Postal Service is educating the public, employees, and businesses on how to handle the mail safely. We have sent 145 million postcards to households throughout the country explaining how to safely handle suspicious mail. The postcard is posted online at www.usps.com.

              The Postal Service also is investigating to see that justice is done and is vigorously pursuing all leads, threats, and hoaxes. And we are offering a $1 million reward for information leading to the capture of terrorists who attack the mail. Citizens can provide tips by calling 800-CRIME-TV.

              President Franklin Roosevelt once said, “The only thing we have to fear is fear itself,” and that is as true today as it was when America was facing World War II. Of course, we are facing real dangers in America today, but it is not the first time, nor will it be the last. What we must not do is give in to people who would have us live in fear. An open and free mail system is an American treasure worth fighting for. We must keep living our lives and going to work, and for the Postal Service that means delivering America’s mail just as it has for 226 years.

              Mary Jane Smith

              Postmaster, Malibu

              Malibu’s political powerhouse

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                This is the first in a continuing series profiling Malibu-based businesses and the personalities behind them.

                Ben Goddard is an interesting puzzle of a man–a savvy entrepreneur with a creative sensibility, a prominent public advocacy expert who claims to have environmental leanings and an enduring political insider whose soft-spoken manner evokes laid-back images of the bucolic Idaho farm that shaped his roots.

                A founding partner of Malibu-based Goddard Claussen Porter Novelli, one of the nation’s foremost issue-advocacy public relations firms, Goddard is considered a political advertising pioneer, having won difficult campaigns that managed to sway voters and politicos alike on contentious issues ranging from California’s school bond reform (Proposition 39) to the national debate involving U.S. trade with China.

                Some will recall Goddard Claussen’s high-profile campaign on behalf of the Health Insurance Association of America in 1994, to “battle against what seemed like certain passage of former President Clinton’s healthcare proposal,” according to the company. Included in the $28 million, multi-media effort was an array of highly persuasive television spots featuring an American couple simply known as “Harry and Louise.” Though few could rattle off their names, many remember the spot wherein an average, if dowdy-looking couple sat at their kitchen table with a stack of bills discussing the Clinton healthcare plan. Harry and Louise managed to raise more questions than answers, mirroring certain concerns over the healthcare issue common to other Americans. The spots worked.

                As to exactly why “Harry and Louise” touched such a strong chord, Goddard said, “We never run a campaign without researching it very carefully–testing those messages to see what works. You sometimes get incredible feedback out of focus groups.” He added, quickly, “We never trashed the Clinton plan. If you look at all those ads, in every one they say, ‘We agree with the president, we do need healthcare reform, but [we are] worried about these [points],’ and they were things most Americans would be worried about.”

                The campaign was believed to be a pivotal blow in defeating Clinton’s healthcare proposal.

                No stranger to politics, Goddard’s godfather was C. Ben Ross, known as “Cowboy Ben,” who served three terms as governor of Idaho from 1930 – 1936.

                Goddard’s cousin was Henry Agard Wallace, the 33rd vice president of the U.S. from 1941 – 1945.

                “I didn’t know about Wallace until I was 17,” said Goddard. “My dad thought he was [a] communist and wouldn’t talk about him in the house.”

                Goddard forwards another telling sketch later, via e-mail.

                “At age two,” Goddard wrote, “I walked into the middle of a family gathering and started making a speech about something important to me–probably half gibberish. Ross proclaimed, ‘That boy is going to be a politician,’ and the die was cast.”

                Goddard began his communications career more than 30 years ago, first in television, followed by the launch of his own advertising company in 1969 at age 27 in Boulder, Colorado.

                After selling the company in ’75, Goddard emerged as Jimmy Carter’s campaign manager for the Western states and later formed another company, First Tuesday, a political consulting outfit out of Prescott, Arizona before transferring it to Phoenix.

                “I was a wag-the-dog guy,” Goddard said, “a political media consultant. I did campaigns mostly for Democrats.”

                Former presidential hopeful Gary Hart and Arizona Congressman Morris Udall were among them, according to Goddard, who said he later transitioned from “handling candidates to ballot issues and public policy sorts of things. Most of my background was in democratic politics.”

                To what extent does Goddard’s personal politics influence which issues or what clients his firm will take on?

                “There are clients for whom we will not work,” said Goddard. “We don’t do guns. We don’t do tobacco. We will not do any campaign that interferes with a woman’s right to choose–those are fundamental beliefs of mine, and we have turned down large sums of money [relating to tobacco and guns].”

                “There are other projects that I feel passionately about,” Goddard continued. “When we worked on trade relations with China, for example. I believe what we did was good for American business and Chinese citizens who want a more open society.”

                On the local front, Goddard cited his support of Malibu’s “slow growth” movement as an example of his pro-environmental stance.

                But a look at his company’s track record might suggest that dollars may have influenced Goddard Claussen’s environmental position more than once, though not according to Goddard.

                During the Clinton administration, the company represented the American Automobile Manufac-turers Association “to change the White House’s position on the United Nations’ treaty on global warming,” according to the company’s Web site.

                The firm’s keen influence is perhaps best illustrated in their statement, “By the time Vice President Gore left the conference in Kyoto mere months later, he was quoted on our side of the position, promising that the U.S. won’t sign a treaty that is not global and won’t work.”

                Though some might argue that any environmental protection effort thwarting mounting greenhouse effects is a good one, Goddard defended his firm’s position by saying the Kyoto treaty was a case of “right problem, wrong solution. It wasn’t a good plan.”

                In 1998, Goddard Claussen was hired to “create and execute a paid media effort to defeat Oregon’s Measure 64,” then a major battle between the timber industry and environmentalists who wanted to ban massive clear cutting efforts in Oregon’s state forests. The measure would have also banned the use of chemical herbicides and pesticides in state forests, and allowed citizens to sue to enforce the law.

                With the loss of jobs and timber revenue at the heart of their campaign, Goddard Claussen said Measure 64 was “an outright assault on Oregon’s timber industry … [and] had the potential to bring the industry to a complete halt.”

                Goddard Clausen’s well-oiled machine of broadcast, print and collateral communication to vote “no” on Measure 64 helped, if not insured, its overwhelming defeat.

                As to future challenges for Goddard, he offered, “What keeps the job interesting is figuring out how to move and shape public opinion on a particular issue–and it’s always a complex process. There is no silver bullet. You just can’t produce a 30-second commercial and it will all be done. You have to use the Internet, grassroots and build coalitions to spread the word.”

                As to any set ideologies Goddard may be guided by, he said, “Strategy always changes–you have to keep flexible.”

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